Tired of Starting Over? Build the Version of You That Doesn’t Quit.

You don’t need more motivation, you need a system.

Rebuild your energy, strength, and consistency with a fitness framework designed for busy adults and people starting over… so this becomes the last time you begin again.

Meet the Coach

Meet Lamar Dunn

Veteran. Coach. Leader.

Lamar Dunn is a U.S. military veteran, entrepreneur, and certified coach who has helped hundreds of busy men and women rebuild their strength, consistency, and energy through sustainable systems designed for real-life schedules.

After serving his country and overcoming cancer, Lamar had to rebuild his own body, discipline, and identity from the ground up. During that process, he learned a hard truth:

Most people don’t fail because they’re weak, they fail because their system wasn’t built for their life.

Today, through the JustBe program, Lamar helps people starting over break the cycle of restarting by rebuilding their bodies first. He teaches them how to train smarter, get stronger, and build sustainable fitness habits that boost their energy, reshape their physique, and help them show up better for themselves and the people they love.

This isn’t hype or motivation.

This is structure. Consistency. And transformation that finally sticks.

Featured In

Sheen Magazine

Available Now

Limitless by design: The reset

What if the breakdown you’re hiding is actually the breakthrough you’ve been praying for?

You’ve built what everyone said you should want — the career, the title, the responsibilities. On the outside, you’re strong. On the inside, you’re exhausted, empty, and wondering, “Is this really it?”

You’re not broken. You’re at war and the battlefield is within.

In this book, Lamar shares his journey from combat veteran to tech executive, champion bodybuilder, cancer diagnosis, and complete breakdown — and how God used it all as a divine reset, not a dead end.

This book is for you if:

  • You wake up tired before the day starts

  • You’ve achieved what you prayed for but still feel empty

  • You’re performing strength you don’t feel

  • You’re a veteran or leader struggling to find purpose again

  • You’re a provider with nothing left for yourself

  • Life hit reset and you’re wondering what’s next

Inside, you’ll discover how to:

  • Win the war within – unmask silent battles, face your breaking point as a divine invitation, and meet God in the dark places

  • Live limitless by design – release shame, break toxic cycles, reclaim your voice, and build discipline over distraction

  • Apply it daily – with reset roadmaps, a 30-day challenge, Affirmation Anchors™, Soul Shifts™, journal prompts, and real transformation stories

This isn't a theory.

It was written from hospital beds, empty accounts, and quiet moments with God by a man who was rebuilt from the inside out.

If you’re standing at a threshold between who you’ve been and who you’re meant to become, this book is your invitation to reset and live limitless by design.

Client Transformations

Real Commitment. Real Results. Real Transformation.

These are leaders who stopped performing and started leading themselves again. No extremes. No gimmicks. Just consistency, accountability, and presence.

★★★★★

"Before Lamar, I restarted my fitness journey every month. Now I have a system that keeps me consistent even on my busiest weeks."

Jordan S., 33

Tech Professional

★★★★★

"I was exhausted and overwhelmed. Lamar helped me rebuild my energy, get stronger, and show up better for my kids and myself."

Morgan E., 40

Parent & Senior Manager

★★★★★

"I've done tons of programs, but this is the first one that worked with my lifestyle. I stopped starting over and started becoming myself again."

Alex P., 36

Marketing Strategist

★★★★★

"I was exhausted, stressed, and constantly 'starting again on Monday.' Lamar's program helped me rebuild a routine that actually works with my shifts. I feel stronger, more grounded, and more in control of my health than ever before."

Sophia L., 30

Healthcare Professional

★★★★★

"I've tried every program under the sun, and nothing stuck. Lamar broke everything down in a way that made fitness simple and doable. I've lost weight, gained strength, and stopped the cycle of starting over. This feels like a lifestyle now."

Brianna K., 32

Project Manager

★★★★★

"I used to feel overwhelmed and inconsistent. Lamar helped me build habits that fit my life, not the other way around. I'm more toned, more confident, and finally consistent with my workouts, no more falling off after a week."

David G., 43

Former Marine

Your Comeback Starts Here

Get The Exact Fitness Blueprint

No more guessing. No more burnout. Discover the step-by-step system that helps high-performers rebuild energy, strength, and confidence without living in the gym or tracking every bite.

Inside this free ebook, you’ll discover the science-backed systems I use with high-level clients to create lasting change even with limited time.

From mastering fitness without hours in the gym, to eating for energy without tracking every bite, this guide gives you the clarity, confidence, and structure to finally follow through.

Plus, you’ll get a full 7-Day Reset Workout Plan and a done-for-you tracker to stay consistent, even on your busiest days.

Here’s What’s Inside

free eBook

The Discipline Myth

Why discipline isn’t your problem — and what really drives lasting results.

Learn how high achievers stay consistent without relying on willpower. Break free from guilt and build unstoppable momentum with simple, proven strategies.

free eBook

The JustBe Method

A mental reset for high performers.

Discover how to quiet the noise, eliminate stress-fueled decisions, and reconnect with clarity and purpose — all in just a few minutes a day.

free eBook

The Minimum Effective Fitness System

Get strong, lean, and energized — in less time than you think.

A results-driven approach to fitness built for busy leaders who want maximum impact in minimal time.

free eBook

The High-Performance Nutrition Playbook

Fuel your body and mind without tracking every bite.

A streamlined, sustainable guide to eating for energy, focus, and longevity — designed for high-performers who don’t have time to obsess over food.

BONUSES INCLUDED

Simple. Sustainable. Built for real life.

7-Day Reset Workout Plan

a complete, plug-and-play training system to jumpstart your results.

BONUS

Workout Tracker Notion Template

stay consistent and see your progress in real time.

BONUS

Choose Your Path

Find the Program That Fits Your Season

PHASE 1

RESET

4–8 Weeks

Kickstart your energy and discipline.

Perfect if you've fallen off track and need to rebuild consistency without starting from zero.

  • Simple 3x/week workouts (home or gym)

  • Easy-to-follow nutrition framework

  • Stress and sleep reset strategies

  • Weekly accountability check-ins

Bonuses

  • Notion Tracker Template (for progress, workouts, and meals)

  • Access to the private JustBe Athletics Facebook Group

If you're ready to take the first step, this is where you start. Click the link below to book your free consultation and find your fit.

MOST POPULAR

PHASE 2

TRANSFORM

12 Weeks – 6 Months

Build strength, confidence, and momentum that lasts.

For those ready to push past the plateau and create sustainable results — in fitness, mindset, and daily energy.

  • Personalized training & nutrition plans

  • Advanced recovery & stress management strategies

  • Weekly or bi-weekly coaching check-ins

  • Leadership and mindset coaching with Lamar

  • Community support & private accountability

Bonuses

  • Notion Tracker Template (for progress, workouts, and meals)

  • Access to the JustBe Athletics Facebook Group

If you’re ready to transform your energy and lead yourself again — this is for you. Click the link below to see if this program fits your goals.

PHASE 3

SUSTAIN

6–12 Months+

Lead with energy, discipline, and legacy.

For high-performers committed to mastering their health long-term and leading from strength — at home, at work, and within

  • Monthly updated training & nutrition plans

  • Unlimited text & email coach access

  • Deep mindset & leadership alignment

  • Tailored tracks for strength, fat loss, and endurance

  • Ongoing accountability & community

Bonuses

  • Notion Tracker Template

  • Full access to all advanced programs & the private JustBe Athletics Network

This is for those who don’t just want a transformation — they want a lifestyle built on energy and legacy. Book your free consultation — I will help you find your best fit.

MONTHLY MEMBERSHIP

elevate

MONTHLY

A monthly system for leading your life with energy, discipline, and legacy.

Monthly membership helps you maintain results, accountability, and structure — without losing momentum.

  • Full access to the JustBe coaching app

  • Weekly progress check-ins

  • Personalized workouts + nutrition refreshed monthly

  • Ongoing accountability & motivation

  • Supplement & recovery guidance

Bonuses

  • Notion Tracker Template

  • Full access to all advanced programs & the private JustBe Athletics Network

This is for those who are building a lifestyle of energy and legacy, not just a short-term fix. Our monthly membership provides the ongoing structure and support you need. Book your free consultation to see if it's the right fit.

Still rebuilding?

Let's clarify your path to strength.

You've earned the right to focus on your own revival. Lead yourself forward with renewed discipline, unstoppable energy, and clear purpose.

Rebuild your strength. Reclaim your energy. Live limitless by design.

Frequently Asked Questions

What is your refund policy?

Our refund policy varies by program to ensure clarity and fairness. For our Short-Term Coaching programs (4, 8, or 12 weeks), all sales are final; these programs are non-refundable and non-transferable with no exceptions. For Monthly Subscription Coaching, you may cancel anytime before your next billing cycle, but no refunds are provided for the unused portion of the current month. For Long-Term Coaching (6-month and 12-month plans), new enrollees have a 14-day cancellation window to receive a partial refund, minus a $75 admin fee and the cost of any sessions or materials provided. After this 14-day period, no refunds will be issued for long-term programs.

What is expected of me as a client?

Your active participation is the most important factor in achieving your goals. We expect you to consistently follow the program guidelines across training, nutrition, mindset, and lifestyle, as your results will directly reflect your commitment. While we provide expert guidance and support, you must show up and do the work—specific results cannot be guaranteed as they depend entirely on your effort and dedication. Finally, we expect all clients to maintain a respectful, honest, and coachable attitude to ensure a productive and positive coaching relationship.

What is the health and liability disclaimer?

By enrolling in any of our programs, you acknowledge that you are physically fit and have obtained the necessary medical clearance to participate in exercise and nutrition coaching. It is important to understand that JustBe Athletics provides coaching services and is not a substitute for professional medical advice, diagnosis, or treatment; you should always consult with your physician before starting any new fitness or nutrition regimen. Ultimately, you assume full responsibility for your decision to participate in this program and for your own physical health and well-being.

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